As part of the Zhongce Rubber Group’s (ZC Rubber) global expansion plans, the tire manufacturer has acquired Tianjin United Tire & Rubber International (TURIC), producer of the Tianli tire brand.

Zhongce manufacturers tires for wheeled loaders, articulated and rigid dump trucks, port applications, underground mines and industrial and forklift operations.

Zhongce Rubber (Tianjin) will be a newly established and wholly owned subsidiary of Zhongce Rubber Group as of April 1, 2022. The new company will be responsible for all business operations taking place at the Tianjin factory.

“Tianjin United Tire & Rubber International is the most professional special tire manufacturer in China producing 6in to 63in tires with more than 2,000 SKU in off highway applications,” said Henry Shen, president, Zhongce Rubber (Tianjin).

“It will also reinforce Zhongce’s current OTR business by expanding our radial OTR production capacity. Zhongce now has one of the largest ranges of agricultural and OTR tires available to our customers, as we hope to provide them with a one-stop solution for all their off-highway tires.”

The TURIC Tianjin site covers 480,000m2 and will help to strengthen Zhongce’s production capability within the country. The acquisition will enable the tire maker to offer customers a wide range of agricultural and flotation tires, and will enable Zhongce to implement tires into its product portfolio that have been produced at the Tianjin-based factory, including giant OTR tires.

Zhongce Rubber (Tianjin) aims to become the second largest OTR factory in Asia, while Zhongce as a company has plans to become one of the top three global OTR tire manufacturers in the near future.

After spending the past six years working as a mechanic for various motorsport and high-end performance car companies, Callum recently joined UKi Media & Events as an assistant editor. In this role he will use his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors.

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